Watching Josephine

JOSEPHINE DE LA BAUME has been cast as the new face of Agent Provocateur. Set in a vacant hotel room, the luxury lingerie label's spring/summer 2011 was shot by Swedish photographer Johan Renck, who has previously worked with Kylie, The Libertines and Beyoncé. SEE THE PICTURES HERE "Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour," says Sarah Shotton, the label's creative director. "Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de la Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen." De la Baume replaces Scottish model Kirsty Hume. Although primarily a singer and actress, previous modelling jobs include chic French brand Zadig & Voltaire's spring/summer 2011 campaign, in which she starred alongside her boyfriend Mark Ronson. YOU SHOULD SEE: Whether Josephine made our 2010 Best Dressed List... YOU SHOULD SEE: All the trends to know about for spring/summer 2011...